Traditional advertising has ruled the roost in advertising and marketing, with newspapers, magazines and big media like television networks holding most of the power and the attention of the masses. However, recent and ongoing changes in technology and digital trends have strongly affected media and advertising agencies, forcing them to shift to newer streams that are in keeping with the time. Advertising agencies now have to incorporate social media and other online platforms as an essential toolkit. Many new and upcoming digital marketing trends will change how advertising works; here is a brief overview. Authenticity in Content: Users are inundated by millions of messages, many of which are dishonest or half-truths. Today’s content needs to be authentic, honest and relatable; hence advertising agencies need to focus on touching customers personally than puffing up a brand. Short and straightforward Content: Users view many ads daily, and hence do not spend more than a sec...
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