Changing trends in traditional advertising models with the advent of digital marketing

Traditional advertising has ruled the roost in advertising and marketing, with newspapers, magazines and big media like television networks holding most of the power and the attention of the masses. However, recent and ongoing changes in technology and digital trends have strongly affected media and advertising agencies, forcing them to shift to newer streams that are in keeping with the time.

Advertising agencies now have to incorporate social media and other online platforms as an essential toolkit. Many new and upcoming digital marketing trends will change how advertising works; here is a brief overview.

Authenticity in Content: Users are inundated by millions of messages, many of which are dishonest or half-truths. Today’s content needs to be authentic, honest and relatable; hence advertising agencies need to focus on touching customers personally than puffing up a brand.

Short and straightforward Content: Users view many ads daily, and hence do not spend more than a second per ad at any time. It is vital to promote short, direct and straightforward messages that users can read rapidly and develop an interest in.

Personalized and Human-Centric Content: Advertising agencies cannot address users in broad and generalized terms anymore as social media and digital marketing have made it possible to closely identify customers and speak to them at a much more personal level. Hence, it is essential for advertising agencies to use a personal greeting, note, and tone in interacting with users.

Instant Communication: Social media facilitates immediate communication and consumers are used to receiving answers almost immediately. The traditional concept of waiting for a response or a letter for even a day is becoming outdated. Advertising agencies must facilitate immediate responses with users.

Detailed Consumer Information: Advertising agencies can now target their audience and customize their messages even more closely to attract their target base. Advertising agencies need to be up to date with the latest in data collection and analytics.

Influencers: Before social media, celebrities were considered the most influential persons who could reach out and influence people. Today, social media has created many social media influencers, who have large followings and have considerable reach and influence in their sphere. Advertising agencies should consider working with influencers as an essential part of their services.

Digital marketing, improvements in technology and telecommunications have changed the advertising and marketing landscape permanently. Best  Advertising agencies and other media institutions alone no longer hold the keys to reaching out to the public. They also do not have as much control over what content reaches people as they did before.

Users have the power to influence others and can even affect a business’s brand image by creating reviews. While the digital transformation of advertising has shifted the balance of power from advertising agencies to the people, it is nevertheless a powerful way to reach more people more effectively and build a brand’s reputation for authenticity and useful products and services.

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