Why a company needs to invest in a UI/UX design for a successful user interface

It’s all about the looks and feels. When you want to purchase a car, you visit the showroom and the first thing you would consider is the look of the car. Next thing would be interiors and comfort. Would you buy a car with just a powerful engine and chassis with no exterior design and color? Well, not really.

You can say that the look of the car is User Interface(UI) and the comfort while driving is User Experience(UX). UI is the visual design. However, UX depends on several factors such as attractiveness, utility, usability, speed, etc. Nowadays, a lot of app designing companies emphasize on designing UI and UX. According to a study done by Forrester, companies which invest in UI and UX see a lower support cost, lower cost of customer acquisition, increased customer retention and increased market share.

UI/UX design reduces development cost

You may feel investing in UI/UX design is an unnecessary upfront cost with no return at all. However, it will save you a lot of money in the long run if you plan well in the beginning itself and use the right UI/UX design. Later, it will also save the costly fixtures.

UI/UX design increases sales

A happy customer is more likely to return to make a new purchase. UI/UX design helps in eliminating any kind of annoyance in the app and provides the user with a seamless shopping experience. Due to a pleasant purchasing experience, a user is not frustrated and you do not lose a potential customer, which leads to increased sales.

Increases Productivity

If UI/UX is designed during the initial development of the app, unnecessary work for your employees get minimized in the later days. They can add value to your business and increase productivity.

Long-Term User Loyalty

Users expect a simple and intuitive UI and UX. Investing in such a creative web  design will give your users what they want and gradually turn them into loyal users who later may become a stable source of long-term income. Increased user retention will increase revenue.

UI/UX design not only offers an attractive and pleasant appearance to the app but also helps in improving overall revenue and reduces various costs across your business.

Comments

  1. school managent software15 July 2023 at 07:56

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