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Why a company needs to invest in a UI/UX design for a successful user interface

It’s all about the looks and feels. When you want to purchase a car, you visit the showroom and the first thing you would consider is the look of the car. Next thing would be interiors and comfort. Would you buy a car with just a powerful engine and chassis with no exterior design and color? Well, not really. You can say that the look of the car is User Interface(UI) and the comfort while driving is User Experience(UX). UI is the visual design. However, UX depends on several factors such as attractiveness, utility, usability, speed, etc. Nowadays, a lot of app designing companies emphasize on designing UI and UX. According to a study done by Forrester, companies which invest in UI and UX see a lower support cost, lower cost of customer acquisition, increased customer retention and increased market share. UI/UX design reduces development cost You may feel investing in UI/UX design is an unnecessary upfront cost with no return at all. However, it will save you a lot of money in t
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5 Exciting Trends in Mobile App Design

For an app to thrive, it should serve its purpose, as well as be intuitive enough to encourage downloads and retain user engagement. There are some exciting and surprising trends that are helping creative app design agencies all over the digital world, to ensure the achievement of these goals. Loapmudra creative app design agency should be well adept with these trends to delight both the end users and owners. Animated visuals Despite having gained sound friendliness with mobile apps, animations and movements can still cause a surprise effect and be used to create a captivating user experience. Animations can be used to draw focus or direct the user. Most of the designers are now realizing how movements within the app interface can be implemented in a multitude of creative ways. Gaussian blurs While custom opaque backgrounds with typographical expertise ensure easy reading, blurry backgrounds provide good aesthetics on the cost of readability. For these reasons, blurs trended
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How Creative Agency Helps in Product Branding

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Advertising agencies are challenged to provide more for less to serve a consolidating auto industry and today's Internet has provided them with the media and the methods to do it. Budget-conscious consumers are firmly in the driving seat on the Internet Super Highway and auto dealers have directed their marketing messages to their online showrooms   Businesses in this industry also have to compete internationally as well as locally.  To survive in this industry, a hospitality business has to stand out and differentiate itself from its competitors.  A creative agency can play an important role  in helping hospitality businesses to distinguish themselves through their branding, design and marketing activities. https://www.mediaparents.co.uk/companies/16339/lopamudra-creative
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Lopamudra creative - Leading Creative Branding Agency in India

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The millennial market is an ever-growing population that will soon become the primary market for more and more businesses in the near future. Hence, understanding the millennial market and making changes to your brand and marketing strategies will be essential to capturing this futuristic and tech-savvy market. Working with a creative branding agency is important to understand the millennial market and to cater to them effectively. Tech Savvy: Millennials are tech savvy and are very familiar with computer and mobile phone usage. For a company to be considered valid or ‘real,’ it is, therefore, essential to have a presence online in a manner that portrays legitimacy and authenticity. Lopamudra Best Creative Branding Agency plays a vital role in creating robust websites and apps and help connect with the millennial market. Information-Oriented: Millennials are very information oriented and look for reviews, ratings, third-party experiences and real-life testimonials by real pe
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Changing trends in traditional advertising models with the advent of digital marketing

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Traditional advertising has ruled the roost in advertising and marketing, with newspapers, magazines and big media like television networks holding most of the power and the attention of the masses. However, recent and ongoing changes in technology and digital trends have strongly affected media and advertising agencies, forcing them to shift to newer streams that are in keeping with the time. Advertising agencies now have to incorporate social media and other online platforms as an essential toolkit. Many new and upcoming digital marketing trends will change how advertising works; here is a brief overview. Authenticity in Content: Users are inundated by millions of messages, many of which are dishonest or half-truths. Today’s content needs to be authentic, honest and relatable; hence advertising agencies need to focus on touching customers personally than puffing up a brand. Short and straightforward Content: Users view many ads daily, and hence do not spend more than a sec
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Advertising agency to Improve eCommerce Customer Experience - Lopamudra Creative

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E-commerce platforms where a business or an individual can sell products online is a lucrative and rewarding business that can also be challenging. E-commerce platforms have changed the retail sphere as consumers everywhere can order unlimited items from the comfort of their own home. Businesses also benefit as they do not have to maintain a traditional brick-and-mortar outlet of staff to manage such physical locations. E-commerce platforms are here to stay and are growing in the millions. To have a successful e-commerce platform it is necessary to engage the services of a creative app design agency to help such platforms compete against millions of other similar online stores. Lopamudra creative app design agency can help any e-commerce business stand out in the online market through various services. Here are the many ways in which a creative app design agency can help an e-commerce platform to improve ROI, website visits and conversion rates. UI/UX to Improve
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Location: Gurugram, Haryana, India
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Rise of Online Advertising in India- Lopamudra Creative

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  Traditional Advertising The best advertising agency in India are experts in creating ad copy and also know the right formats, word counts and other details to make print advertisements stand out. They also know the right positions and papers or magazines in which to place your ad in. They can also help you create other forms of advertisements such as video ads for television or audio ads for the radio. Lopamudra Creative is the best Creative agency in India will have the right connections, skillset, and experience to work with the right creative directors, actors, writers, etc. to help you get your message across. Content Marketing In keeping with the role that content has on different media today, the best advertising agency in India can help you by creating relevant and SEO rich content that can be picked up by search engines to feature your content and your brand online. You can rank highly on search engines bringing millions of people to your website and
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Location: India
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